AI Content Creation
I provide editorial-style imagery for luxury goods, guiding generative tools with a stylist’s eye to create refined visuals that elevate premium brand stories.
I actively develop and test new AI workflows, pushing the boundaries of what generative imagery can achieve for luxury brands. Through hands-on experimentation with prompts, styling direction, composition, and realism, I help evolve the creative potential of these tools driving imagery that feels more dynamic, believable, and aligned with high-end editorial standards.
Virtual Holiday Shop
I'm excited to share the Virtual Holiday Shop project I had the pleasure of styling alongside an incredible group of collaborators who helped bring this interactive experience to life.
The Amazon Virtual Holiday Shop invites customers to explore top gifts and toys through an immersive spatial shopping environment filled with Easter eggs and hidden pathways that lead to additional virtual rooms.
In addition to styling the experience, I developed artist pages and visual styling frameworks for our 3D artists, translating creative direction into actionable design references for building and styling the space. These guides helped shape product moments, environmental storytelling, and visual cohesion across the virtual environment, ensuring the experience felt playful, discoverable, and elevated.
